Public relation campaign Essay Example | Topics and Well Written Essays - 2500 words

Public relation campaign - Essay Example However, its business is also contributed towards the non-pharmaceutical sources, specifically the crop protection industry accounting for 60% of non pharmaceutical business. Huntingdon Life Sciences uses animals in the biomedical research conducted by it for its customers. In UK around 60,000 animals are annually used. This number is further broken down by species like fish, bird, mouse, rat and other mammals. In the field of non clinical CRO, HLS is the third largest in the world but it is better known to general public as the target of animal rights campaign of high profile. Stop Huntingdon Animal Cruelty (SHAC), the animal rights group, has mainly orchestrated the campaign. Issues involved with Huntingdon Life Sciences Huntingdon Life Sciences has been criticised by the group of animal welfare and animal rights for using animals in research for abusing animals and for testing wide range of substances, particularly non-medical products on animals. It has been claimed by SHAC that around 500 animals died everyday at HLS. A film was recorded secretly inside HLS in UK which was subsequently broadcasted on television channel as â€Å"It’s a Dog’s Life† showing serious breaches of animal protection laws. It has also shown the taunting of animals and a puppy held up by scruff of neck and was repeatedly punched in face. The laboratory technicians responsible for this activity were suspended from HLS after this broadcast. The campaign of Stop Huntingdon Animal Cruelty is based in US and UK which aimed to close the company Huntingdon Life Sciences. The methods of campaign are the direct action which are non-violent and demonstrations and lobbying. It not only targets HLS but any institution, company or person doing business allegedly with laboratory, whether as suppliers, clients, cleaning and disposal services and employees of those companies. So, HLS was forced to set up its own security, laundry service, catering and delivery as the outside su ppliers doing business with it declined. The campaign against HLS led to crash of its share price. The Royal Bank of Scotland closes its bank account and the British government arranged for the state owned Bank of England to give them an account. The share price of company fell down and was dropped from New York Stock Exchange as its market capitalisation fall below NYSE limits. The British Government then took decision to tackle the problem of extremism of animal rights. There was an enactment of a police campaign called Operation Achilles against SHAC, involving police officers in Amsterdam, England and Belgium. 32 people linked to the group were arrested and seven leading members of SHAC were found guilty of blackmail. As a consequence of the operation, most violent activists were jailed. Public relation campaign Following the major issues involved with Huntingdon Life Sciences, a suitable public relation campaign can be proposed to improve the public perception of company and to counteract the negative effects of animal rights lobby. Public relations refer to the forms of planned communication, both inward and outward, which occurs between an organisation and public in order to achieve specific objectives with effect

Pension Fund SWOT Analysis & Strategy Essay Example | Topics and Well Written Essays - 2000 words

Pension Fund SWOT Analysis & Strategy - Essay Example However, cannot be defined accurately but it can be felt and sensed. Likewise, an organization has its own culture, rules and regulations to follow. Organizations are like societies; therefore, they have their own parameters. If the rules, regulations and parameters are followed strictly and the productivity outcome is excellent, the organization has strong organizational culture. Otherwise, the organizational culture is weak, it is not implemented strongly, or there are weaknesses in set parameters. Significant benefits are obtainable through strong organizational culture. Nonetheless, it is possible when the fundamental of survival structured on ability of an organization regarding changing and acquiring. Thus, strong culture is a liability for an organization (Mobley, Lena and Kate, 128-139). However, strong culture requires SWOT analysis of all the stakeholders of an organization. Five significant external and internal factors There are five significant external factors, which in fluence positively or negatively the environment of an organization. 1. Customers: The customers of an organization are the core external target of an organization. The customers can be pursued through marketing, and attractive corporate knowledge. An organization needs clients to sell its products; therefore, it is necessary to increase clients. Moreover, strong client’s organization attachment is mandatory. 2... In addition, the understanding of economic helps to target new markets. 4. Competition: The target markets and ways of business are attached to competitive environment. The organization can decide to enter in a less competitive market or can chose to enter directly in a full competitive market. The market planning of an organization is a decisive factor for success and failure. Clearly, the planning is devised according to competitors’ moves. 5. The public rating: If an organization, fails to gain public support or falls into a scandal it would lose significant business. Public relation professionals are hired to influence public opinion regarding the reputation of an organization. Similarly, five environmental factors affect the internal environment of an organization. They are following: 1. Organizational resources: factors like management techniques, good will, and reputation of company, decision-making models, procedures, and systems are organizational resources. 2. Techno logy: proprietary knowledge, technological skills, patents, licenses, procedures, computers, IT etc. are technological factors. 3. HRM: hiring and decide the ability of an employee through monitoring, dichotomize sales people, engineers, IT people etc. management and supervision of working environment. 4. Physical resources: buildings, vehicles, inventories, land, equipments and plants are physical resources. 5. Financial capital: the availability of new equity, debt capacity, cash flow in sales and purchase and other related dimensions. If an organization does not have skilled staff, it would exhibit weak leadership of the organization. Poor leaders are unable to recognize talent among workers. Moreover, due to their own weak performance