Macbeth by William Shakespeare free essay sample

The paper examines Macbeths ambition and desire for power and how it led to his eventual downfall. `Macbeth`, written by William Shakespeare, is the tragic tale of Macbeth, a virtuous man, corrupted by power and greed. This desire leads him to murder the king but also leads him to insecurity. This paper analyzes his uncontrollable ambition and how these desires take control of his actions which lead to his ruin. `Throughout the play, Macbeths character grows stronger as Lady Macbeths will regresses. It even gets to where Macbeth will not include his wife in his villainous schemes, where at one time, it was Lady Macbeth who was implementing these schemes in his head in the first place. In a sense, the two characters switch roles. The turning point for Lady Macbeth is when she learns of her husbands slaying of Macduffs family. She realizes that this is all a result of her greed for power, power that led to the corruption of her husband and allowed her to create a monster out of a once, at least, worthy man. We will write a custom essay sample on Macbeth by William Shakespeare or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In this state, she turns to sleepwalking, which reveals her guilt. `Out, damned spot! Out, I say! One, two. Why, then `tis time to dot The thane of Fife had a wife. Where is she now? What, will these hands neer be clean?` This guilt and paranoia eventually leads to Lady Macbeths violent death at her own hands.

Free Essays on Structurs Of Resistance

The nature of interaction between traditional agrarian society and the ‘modern world’ has remained a controversial debate amongst anthropologists, sociologists and political theorists. It remains contentious as to whether the dominance of modern values over traditional is desirable; whether the arrival of the market and modern commerce betters or worsens the conditions of rural society and its relationship with the metropol; whether such change is received with apprehension or optimism by the members of rural society. Joel Migdal, for example, puts forth certain arguments proposing the concept of ‘culture contact’- ‘that exposure and contact are the causes of change.’ Migdal identifies three reasons suggesting why such change would be likely to occur: (1) The benefits of the modern far outweigh the benefits of the traditional. (2) The individual is free from severe institutional restraints which would prevent him from making an unimpeded decisio n. (3) Those individuals who select the new are rational and are optimisers, and those individuals who do not accept the modern fail to do so because of â€Å"wrong† or nonrational values.’ Most theorists, however, tend to agree that modern society, for good or bad, is clearly encroaching on traditional agrarian society and gradually moulding its values, economic systems and sociopolitical institutions into variants of the modern equivalent. However, this consensus fails to account for one extremely significant fact: that despite the overwhelming economic, political and cultural dominance of the modern world, traditional agrarian structures continue to persist in various forms: the feudal estates of Third World countries, plantations and latifundismos in Southern Italy and much of Latin America, and so on. The questions thus arise: why do such traditional social relations persist in spite of the modern impulse? Why do customs and rituals and social codes play such an i mportant part ... Free Essays on Structurs Of Resistance Free Essays on Structurs Of Resistance The nature of interaction between traditional agrarian society and the ‘modern world’ has remained a controversial debate amongst anthropologists, sociologists and political theorists. It remains contentious as to whether the dominance of modern values over traditional is desirable; whether the arrival of the market and modern commerce betters or worsens the conditions of rural society and its relationship with the metropol; whether such change is received with apprehension or optimism by the members of rural society. Joel Migdal, for example, puts forth certain arguments proposing the concept of ‘culture contact’- ‘that exposure and contact are the causes of change.’ Migdal identifies three reasons suggesting why such change would be likely to occur: (1) The benefits of the modern far outweigh the benefits of the traditional. (2) The individual is free from severe institutional restraints which would prevent him from making an unimpeded decisio n. (3) Those individuals who select the new are rational and are optimisers, and those individuals who do not accept the modern fail to do so because of â€Å"wrong† or nonrational values.’ Most theorists, however, tend to agree that modern society, for good or bad, is clearly encroaching on traditional agrarian society and gradually moulding its values, economic systems and sociopolitical institutions into variants of the modern equivalent. However, this consensus fails to account for one extremely significant fact: that despite the overwhelming economic, political and cultural dominance of the modern world, traditional agrarian structures continue to persist in various forms: the feudal estates of Third World countries, plantations and latifundismos in Southern Italy and much of Latin America, and so on. The questions thus arise: why do such traditional social relations persist in spite of the modern impulse? Why do customs and rituals and social codes play such an i mportant part ...

The Industries Where People Are Most Likely to Quit Their Jobs

The Industries Where People Are Most Likely to Quit Their Jobs People threaten to quit their jobs all the time. That doesn’t mean they do. But it is a common enough refrain- and a common enough occurrence. Turns out, however, it seems to be more common in certain fields than in others. Here are 10 fields most susceptible to losing personnel.1. HospitalityYou try waiting on grumpy people your entire workweek. Food service employees and people in the travel industry work crazy hours and are paid relatively little, which can be difficult to sustain. Plus, this industry draws young people supplementing their income and often loses employees to their forever careers.2. HealthcareHigh stakes, high stress. It’s not easy having people’s lives in your hands. Sometimes this field can be too much to take long term.3. Real EstateIt’s easy enough to get your license and start practicing. But this job is actually incredibly difficult in terms of achieving actual success. Almost half of aspiring agents quit after failing to make the ir first sale. Without the right negotiation skills and sales prowess, it can be incredibly difficult to stick out.4. Non-profitHard work, personal development†¦ no money. Unless you’re in a top management position, this can be a frustrating and unrewarding venture. Lots of non-profit sector employees tend to migrate into the private sector to make more money.5. Mining/loggingTalk about grueling, hazardous work. There’s a very high risk of fatalities in this field and the earnings are comparatively low. So when miners or loggers get a shot out, they almost always take it.6. ConstructionThis career choice is not terribly well compensated, and can be extremely dangerous.7. RetailMuch like the service industry, retail attracts younger employees who can suffer the low hourly wage and unpleasant, inflexible hours. But very few stick around if they can help it.8. Arts and entertainmentLots of people have dreams to be performers, actors, musicians, magicians, you name it . But the career is exceptionally challenging and paid opportunities are scarce. Given the difficulty in finding a stable career path, lots of artists end up finding other work.9. Trades/transportMany workers who quit this field move onto better opportunities, considering the skilled labor involved. Some, however, don’t- such as taxi drivers, truckers, freight haulers, etc. The work can be taxing and the pay relatively low.10. Transportation warehousing/utilitiesWith an even higher fatality rate than mining and logging, these workers are at a very high risk for workplace injury. And, again, the pay is often hardly worth the risk.

The heart rate of Daphnia magna Lab Report Example | Topics and Well Written Essays - 1750 words - 1

The heart rate of Daphnia magna - Lab Report Example Daphnia is characterized by these features. Daphnia is the small, planktonic crustaceans, which belong to the order Cladocera (Campbell and Jane 12). Their length ranges between 0.2 to 5 mm. These organisms are among the many small aquatic crusteceans often called water fleas. They live in varied aquatic environment conditions that range from freshwater ponds, lakes, streams, rivers, as well as in acidic swamps (Helms, Carl Helms, Kosinski and Cummings, 14). There are two available species of Daphna. These are Daphnia magna, which is relatively large, and the Daphnia Pulex, which is the smaller size (Campbell 56). Studies have indicated that parameters such as toxins, caffeine, chlorine, and concentration of a fluid, have an impact on the heart rate of Daphnia magna (Helms 23) Generally, Daphnia are characteristically known to possess a transparent body and because of this, it is possible for one to observe effects of substances upon its body without necessarily carried out a surgica l procedure. Research has indicated that it is possible to observe the Daphnia’s heart to be dorsal to its backbone (Helms 32). Notably, on average, under normal conditions, Daphnia has been reported to have a heart rate of about 180 beats per minute (Helms 34) It is worth noting that there are numerous studies that have so far been conducted on the two species of Daphnia. Recent research has indicated that various components have an impact on the heart rate of Daphnia magna (Bertil 45). Key among them includes caffeine, alcohol, acetylcholine, epinephrine and temperature. Alcohol, which is depressant, when used, it works on the body system slowing down the body activities. In this case, with the introduction of alcohol, the heart rate consistently becomes slower. With excessive alcohol, animals become inactive and might end up dying. This way, alcohol works in such a way as to inhibit the nervous system (Naumann 34). On the other hand, caffeine

Machiavelli vs. Mohandas Gandhi-Martin Luther King Jr. on Power Essay - 1

Machiavelli vs. Mohandas Gandhi-Martin Luther King Jr. on Power - Essay Example The term ‘power’ has been explicatively the most contriving subject, a deep political discourse and a philosophical thought since generations and among great thinkers of the bygone era and even of today. What exhibits a power within a paradigm of political intrigues and among ruling elite is a question answered by philosophers with their philosophical juxtaposition to the contemporary political situation of the era. For some philosophers, the rule by force or law justifies power politics but through abiding by the moral principles. Following the ethical principles makes the ruler rightful heir to the powers he can exert. However the term ‘power’ has much more deep intensity and depth explored and applied into the consciousness of the people with great dexterity into the current political scenario. Machiavelli in his most famous treatise The Prince criticized this moral principle of authority to explain the power. For him there is no moral or ethical ground o n the basis of which legitimate or illegitimate use of power can be discussed, instead a person who is in authority has a right to command. This power position and explanation of power is contrary to the principles of Mahatma Gandhi-Martin Luther King Jr. for whom power is a means not an end in the political circle and when deep apathetic political overtures are being undertaken. The following essay will be a discussion on the Machiavelli’s concept against much lighter in intensity Mahatma Gandhi’s and Martin Luther King’s concept of power.

Trials and Tribulation Essay Example for Free

Trials and Tribulation Essay Wisdom is something that you gain with age, something that you gain with maturity, but that’s not always the case, as we noticed with King Lear and Morrie Schwartz. Both from different worlds, Lear and Morrie both acquire knowledge differently, but at the same time, acquire it similarly. Lear was an attention seeking king who wanted everyone to love him and show it and neglected him family, whereas Morrie was the opposite and cared about family and love. Morrie didn’t like the way society was heading, and thought that the world was being brainwashed, whereas King Lear cared about society, especially because he was head of the hierarchy being the king. Lear was afraid of death and wanted to live the life of a king forever, comparative to Morrie who welcomed death with open arms and thought of death as natural. They may seem as complete opposites, they underwent their trials and tribulations differently but came out of it with the same knowledge and wisdom but they realized it at a later age, when it seemed too late. King Lear was afraid of death and intended to end his life as a king, whereas Schwartz accepted death and was happy that his life was coming to a close. Morrie was quoted as saying Oh yes, you strip away all that stuff and you focus on the essentials. When you realize you are going to die, you see everything much differentlyLearn how to die, and you learn how to live† (Tuesdays with Morrie page 83). What Morrie is saying is that since he knows he’s going to die soon, he can enjoy life more and be more peaceful, he also enjoys being able to have a lot of time to say goodbye, rather than dying tragically or all too suddenly. At the start, Lear was afraid but after going through so much and acquiring a lot of wisdom and knowledge he finally decides to accept death. Let me wipe it first, it smells of mortality. (Act 4, Scene 6 125-126). This quote exemplifies his new thought process of death as Gloucester attempts to kiss Lear’s hand. At the end both Lear and Schwartz acquire wisdom and knowledge through death, even though Lear was reluctant to die at the beginning. Morrie was a very opinionated gentleman about life itself, especially about society. He always stated that society was being brainwashed, as we see in this quote Do you know how they brainwash people? They repeat something over and over again. And thats what we do in this country. Owning things is good. More money is good. More  property is good. More commercialism is goodWe repeat it-and have it repeated to us-over and over until nobody bothers to even think other wise (Tuesdays with Morrie page 124).† Throughout the book, Morrie always had an issue with society saying that it was filled with propaganda about things that don’t matter like money or houses or jobs. Rather, he’d wish the world was more filled with love and friendship. On the other end of the spectrum we have King Lear, where he only cared for himself and no one else . He was a very selfish man, top of the hierarchy and did everything possible to stay on top. The things he did as a king was sometimes mind blowing as he once asked that All I ask is that you provide me with a hundred knights for my own entourage. Ill keep only the title of king(Act 1, Scene 2- 136-138).† This quote shows how little he cares about his kingdom, as even with a war impending from France, he takes 100 knights for himself just to show off his status. Only near the end of his life did he realize how terribly he treated not only his family, but society itself and wishes that he were a better king. Once again near the end of their lives do they acquire wisdom and knowledge, but this time through society and how it plays out. King Lear once again had to go through hardship to find knowledge whereas Schwartz already knew and spoke about this topic openly throughout his later years. Morrie Schwartz thought very highly of love to a point where he’d rather die than live a life without love. â€Å"If you dont have the support and love and caring and concern that you get from a family, you dont have much at all. Love is so supremely important. As our great poet Auden said Love each other or perish(page 91)† Morrie grew up as a kid without much love from his family, so as he grew up he understood the importance of love. He realized that people need and crave love and coming from past experience he understands the meaning of love and emphasizes it strongly throughout his later years. King Lear believed that as a king, everyone should bow down to him and love him. He believed that to get somewhere in life, you should beg and show affection to the king, which is exactly what he enforced onto his kids. Tell me, my daughters, Since now we will divest us both of rule, Interest of territory, cares of state Which of you shall we say doth love us most That we our largest bounty may extend Where nature doth with merit challenge?(Act 2, Scene 2, 47-53)†. King Lear made his daughters fight tooth and nail for the throne but little did he  know that secretly they were concocting a plan to divide the kingdom in two and run him out, all because he showed no love and neglected his daughters for the throne. Morrie came to terms with love near the end of his life but nonetheless he received and gave love equally, whereas King Lear had to learn it the hard way, through death. Nonetheless they both end up appreciating their families and acquire knowledge and wisdom. At the beginning of each novel, King Lear and Morrie Schwartz had different views on life. Lear didn’t show any love, cared about his status in society and was afraid of death. Comparatively Schwartz was a loveable guy, was disgusted by society and he accepted death with open arms. But after going through life changing events, Lear turned into the exact opposite, where he started loving his family and friends, started caring for society and started to accept death with open arms, just like Morrie. So in the end both characters come from different worlds, both reunited by a single goal, even though they didn’t go through the same vigorous path, it was quite similar. The main goal was to acquire knowledge and wisdom, and they for sure attained their goals.

Race and Intelligence - Investigating the Low IQ of Racists :: Sociology Racism Prejudice Essays

Investigating the Low IQ of Racists       Studies going back over 50 years have repeatedly arrived at the same conclusion -- racists have lower IQs than non-racists. The average intelligence quotient (IQ) of all members of the human race is 100 on the Stanford-Binet scale. The average IQ of racists is up to 4 IQ points less than this (Montagu 1952 & 1988, Allport 1946, Frenkel-Brunswick and Sanford 1945). The reasons this is true are not entirely clear. Does racism attract the unintelligent or do the unintelligent default into racist mentalities? An exploration of this phenomenon can be most informative.    Since the average IQ of a racist is less than the average, racists have two-digit IQs, while normal people have three-digit IQs, on the average. This applies to Nazi skinheads, American Nazis, the oxymoronic Aryan supremacists, Christian Identity fanatics, anti-semites, non-denominational bigots, and other such social rejects. The statistical analysis is based on a standard deviation of 10, and is normalized for matching populations.    Many studies have explored the psychology of racism and the familial and social backgrounds of racists. Some interesting generalities can be extracted from these studies, including the fact that racists tend to be conservatives, conformists, Republicans, and hypochondriacs. The high incidence of conservatism, conformism, and Republicanism are all related phenomena. That is, one would expect a conformist to be a conservative, and a conservative to be a Republican, and a Republican to be a conformist, etc. But, why would they tend to be hypochondriacs? Perhaps they blame their body parts for imaginary illnesses in the same way they blame parts of society for imaginary social illnesses.    The arguments of racism have been demonstrated time and again to be illogical and irrational. For example, racists claim that so-called white people are "superior" to so-called black people. Ignoring for the moment the inability of science to draw a sharp line between those who are subjectively considered to be white and those who are subjectively considered to be black, lets consider the claims of superiority by racist supremacists.    As we look around us in America today we see a country full of diversity in which American blacks and other citizens of non-European descent excel in all the arts and sciences, in all aspects of business, in all political arenas, and in all athletics and other social activities. From our

Dth Services in India

Introduction to DTH Services DTH stands for Direct-To-Home television. DTH is defined as the reception of satellite programmes with a personal dish in an individual home. How does DTH work? A DTH network consists of a broadcasting centre, satellites, encoders, multiplexers, modulators and DTH receivers. A DTH service provider has to lease Ku-band transponders from the satellite. The encoder converts the audio, video and data signals into the digital format and the multiplexer mixes these signals. At the user end, there will be a small dish antenna and set-top boxes to decode and view numerous channels. On the user's end, receiving dishes can be as small as 45 cm in diameter. DTH is an encrypted transmission that travels to the consumer directly through a satellite. DTH transmission is received directly by the consumer at his end through the small dish antenna. A set-top box, unlike the regular cable connection, decodes the encrypted transmission. Difference between DTH & Cable TV :- The way DTH reaches a consumer's home is different from the way cable TV does. In DTH, TV channels would be transmitted from the satellite to a small dish antenna mounted on the window or rooftop of the subscriber's home. So the broadcaster directly connects to the user. The middlemen like local cable operators are not there in the picture. DTH can also reach the remotest of areas since it does away with the intermediate step of a cable operator and the wires (cables) that come from the cable operator to your house. As we explained above, in DTH signals directly come from the satellite to your DTH dish. Also, with DTH, a user can scan nearly 700 channels! DTH offers better quality picture than cable TV. This is because cable TV in India is analog. Despite digital transmission and reception, the cable transmission is still analog. DTH offers stereophonic sound effects. It can also reach remote areas where terrestrial transmission and cable TV have failed to penetrate. Apart from enhanced picture quality, DTH has also allows for interactive TV services such as movie-on-demand, Internet access, video conferencing and e-mail. History of DTH in India :- DTH services were first proposed in India in 1996. But they did not pass approval because there were concerns over national security and a cultural invasion. In 1997, the government even imposed a ban when the Rupert Murdoch-owned Indian Sky Broadcasting (ISkyB) was about to launch its DTH services in India. Finally in 2000, DTH was allowed. The new policy requires all operators to set up earth stations in India within 12 months of getting a license. DTH licenses in India will cost $2. 14 million and will be valid for 10 years. The companies offering DTH service will have to have an Indian chief and foreign equity has been capped at 49 per cent. There is no limit on the number of companies that can apply for the DTH license. Growth Potential of DTH in India :- Today, India has about 120 million television homes, out of which 75 million are cable TV homes, with the majority share on analog mode. There is a gap of approximately 45 million between these two figures alone. DTH currently caters to about 8. 9 million subscribers . There would always be a lot of areas that cable still cannot reach but DTH can between MSOs (multiple system operators) and DTH. Given the size of the Indian market there would be large volumes in both cable and DTH. In this industry, 10 years is too long; hence a five-year view would be more realistic. DTH will grab a major share and be at about 20-22 million subscribers by 2013. CAGR (compound annual growth rate) for DTH in India is 30%. DTH Players in India. Sr. No. DTH Service ProvidersOwner 1DD Direct +Prassar Bharati 2dish TVEssel Group. 3Tata SkyTata + Star (JV) 4BIG TVReliance (ADAG) 5Airtel Digital TVAirtel 6Sun Direct Marans and Astro group (JV) 7Videocon D2HVideocon 8ETH Air TVSterling Group Major DTH service Providers in India DD Direct plus :- Honorable Prime Minister of India inaugurated the service on 16/12/2004. Presently the DD DIRECT+ is envisaged to telecast 56 free-to-air TV channels (containing both Doordarshan and private channels) Satellite Earth Station for uplink of signals has been setup at Delhi. The high power Ku-band transponders of Indian Satellite INSAT-4B at 93. 5? E are being used for hosting the DD DIRECT+ services. DD Direct+ is a free Direct to Home (DTH) service that provides satellite television and audio programming to households and businesses in the Indian subcontinent, owned by parent company Doordarshan. It primarily competes with cable television and other DTH Service providers such as Dish TV, Tata Sky, Sun Direct, Airtel digital TV and Big TV throughout India. Advantages : (1) DD Direct Plus is India’s first and only DTH service that offers its services absolutely free of cost. No monthly subscriptons to be paid when you are with DD Direct Plus. (2) Small one-time initial investment on STB and Dish and you can use it life-long. (3) Apart from all DD chs, DD Direct Plus offers several popular private FTA (Free-To-Air) chs. (4) As a bonus, DD Direct Plus also offers additional chs, from Dish TV’s satellite which are FTA from time to time. Disadvantages : (1) DD Direct Plus does not offer any EPG (Electronic Program Guide) facility, which all other DTH operator provides. Due to this, users are not able to check schedules on channels before-hand. (2) New channel addition process is very slow. Several ch wait for approval from Prasar Bharati (DD Direct Plus), but its sloggish attitude makes the addition of new chs too late. (3) DD Direct Plus revises and hikes its carriage fees all of a sudden due to which some channels tend to quit the platform. 4) Signal fluctuation issues occur at certain times, due to which some chs black-out temporarily. dish TV :- dishtv is an Essel Group venture. Essel Group has a vast range of national and global business interests that include media programming, broadcasting & distribution, speciality packaging and entertainment. The businesses have close synergies in the areas of content, distribution and infrastructure. Continuing with the same path-breaking tradition, the group now brings to you a new era of digital quality TV viewing. It not only broadcasts high quality programmes straight from the satellite to your home, but also gives you absolute and complete control of what you watch and pay for. It is almost like having your own satellite up in the sky. dishtv takes television viewing to the next level as it supports various futuristic features like Electronic Programme Guide, Parental Lock, Capacity up to 400 channels, Games, Interactive TV, Movie on Demand etc. Brought to you by a Zee Network Enterprise, dishtv has changed the face of the Indian television home, bringing it at par with the global entertainment ndustry. Dishtv Becomes India's First DTH Service To Cross 4. 5 Million Customer Mark 23 Million Happy Indians Have Made Dishtv No. 1 About Dish TV India: Dishtv is India’s No. 1 direct-to-home company and part of the biggest media conglomerate – Zee group. Dishtv has on its platform 225 channels & services including 21 audio channels with registered 4. 5 million subscribers, which is gr owing. Dishtv has a vast distribution network of about 650 distributors & 45,000 dealers that spans around 6500 towns across the country. Dishtv has 24* 7 call centre with 1600 seats in 11 different languages to take care of subscriber requirements at any point of time. Today, Dishtv is the leader in DTH sector with a market share of more than 53 per cent of the total subscriber base of 8. 9 million. Dishtv’s footprint covers 5400 towns across India bringing smiles to 23 million Indians. Today every 50th Indian out of the total population of 115 crore is enjoying the Dishtv experience. Advantages : (1) The biggest advantage of Dish TV is its cost. (For old or existing customers at this point). It offers most of the popular chs at low cost. The highest pack costs Rs. 325 per month, after which only 1 or 2 add-on packs are required to all almost all chs, unlike other DTH where you need several Add-on packs even after subscribing to the highest pack. (2) Dish TV’s satellite being located very near to DD Direct Plus’s satellite, all Dish TV users enjoy the complete ch offering of DD Direct Plus as well. So any new ch added in DD Direct Plus automatically gets added to Dish TV channel offering. (3) The software of Dish TV STBs are stable at the moment. This makes the switching speed between chs pretty fast. Also very less hang-ups of STBs reported till now. Thanks to Dish TV STBs’ great software. (4) Only Dish TV gives its users access to exclusive never-before seen international channels which are not available even in cable till now. The platter includes MGM, TCM and Boomerang. Airtel Digital TV provides MGM India unlike Dish TV which still carries the direct international feed of MGM. (5) Several new channels added recently are provided at no extra cost for the highest pack users, except for a few chs. (Currently only for existing or old customers). Whereas other DTH operators, have added the new launches in seperate Add-on Packs. (6) Dish TV has a good no of Transponders to offer more chs to its users, including the recently contracted Protostar which means more chs for its customers. Disadvantages : (1) One of the biggest problems of Dish TV is its Customer Care and Customer Service which is definately not upto the mark. The CC executives lack professionalism in their attitude and after-sales support in certain areas are allegedly poor. (2) Another serious issue is its audio and video quality. Quality on several (but not all) channels on Dish is not upto the mark. Too much of pixelation is seen on some chs and the audio standard is of course not of true CD quality. (3) Dish TV misses out on few important ch packages which includes the Neo bouquet and the UTV group of chs. Due to this exclusive cricket matches and world TV premier of latest movies on these chs are missed by the Dish TV users. (4) New ch addition process is extremely slow when it comes to Dish TV. It takes a huge amount of time for Dish TV to enhance its bouquet offerings. (5) The time taken for activation of packages after renewal is too long sometimes. Users had to wait for as long as 5-6 days for activation even after making payments on time. (6) Official website is not updated regularly. Official weblog which was meant for the interaction of Dish TV users, too does not work till date. Tata Sky :- Tata Sky is a JV between the TATA Group and STAR. It was launched on 8th August, 2006. Tata Sky endeavours to offer Indian viewers a world-class television viewing experience through its satellite television service. The Group and its enterprises have been steadfast and distinctive in their adherence to business ethics and their commitment to corporate social responsibility. This is a legacy that has earned the Group the trust of many millions of stakeholders in measure few business houses anywhere in the world can match. STAR is a leading media and entertainment company in Asia. STAR’s parent company, News Corporation, owns an International group of DTH businesses that include BSkyB in UK, Sky Italia in Italy and Foxtel in Australia. How does Tata Sky work? 1. Tata Sky uplinks all channels from broadcasters to its satellite (INSAT 4A). 2. The satellite sends these channels in digital format to the minidish fixed outside your home. . The minidish relays the channels to the digicomp which decodes the channels and sends them to your television, giving you an unparalleled television viewing experience with DVD quality picture and CD quality sound. Does the service get affected by rains? A few minutes of outage might occur during rains. This phenomenon is called RAIN OUTAGE and occurs in DTH platforms across the world. It will result in your televisio n losing reception for some time. We have tried to cut down this time so it might happen only for one or two minutes in a year. This too is automatically detected and gets corrected by itself. Tata Sky offers :- Tata Sky offers over 160 channels and services, designed to suit the varying needs of our subscribers. The packages include a wide array of television channels in DVD quality picture and CD quality sound and a host of new-age interactive services (Actve Cooking, Actve Wizkids, Actve Learning, Actve Stories, Actve Sports, Actve Games, Actve Matrimony, Actve STAR News, Actve Astrology, Actve Darshan and Actve Doordarshan). Showcase can be ordered with any of the Base packages. Different packages available on Tata Sky :- Base packages, designed to offer maximum choice.  » Super Hit Pack: Rs 99 per month  » South Starter Pack: Rs 125 per month  » Family Pack: Rs 200 per month  » Super Saver Pack: Rs 260 per month  » South Value Pack: Rs 260 per month  » South Jumbo Pack: Rs 310 per month Tata Sky also offers Add-On packages in addition to the Base packages. We can choose from  » Education Gold Pack: Rs 30 per month or Rs 300 per annum  » Lifestyle Gold Pack: Rs 45 per month or Rs 450 per annum  » Sports Gold Pack: Rs 30 per month Sports Platinum Pack: Rs 65 per month  » ESPN & STAR Sports Pack: Rs 40 per month  » A La Carte Channels: Ten Sports Rs 15 per month, STAR Cricket Rs 25 per month ,Topper Rs 1010 annually Tata Sky's SMS number :- SMS number is 56633. You can SMS only from your Registered Mobile Number (RMN). To register, send RMN to 56633 from your mobile phone. Advantages : (1) India’s first and only DTH service to have made a joint venture with a reputed international DTH brand, Sky, which is famous for its exquisite technology. 2) The audio and video quality of TataSky stands up to the expectations of its users. Customers have reported about TataSky’s true DVD quality picture and CD quality sound. (3) Only TataSky gives its users an exclusive access to some authentic international channels which includes BBC Entertainment and Ceebebies. (4) TataSky offers uniform volume level across all channels, unlike other DTH services where the volume level keep varying with each ch. (5) The STB of TataSky is stable enough. There has been very less or no reports of TataSky STB bugs or issues till date. (6) TataSky users argue that its Customer Service is satisfactory. Issues are addressed on time and the after-sales support is great. Disadvantages : (1) TataSky has too many Add-on packs. Several add-on packs need to be subscribed to for enjoying all the chs, even after going with the highest pack. This makes the over-all package too costly. (2) The channel strength of TataSky is less compared to other DTH operators. This is because of the less no of Transponders purchased by them. Reliance BIG TV :- 9th Aug. 2008. Launched. Launched in August this year, Big TV is available at over one lakh retail outlets across 6,500 towns along with over 2,000 exclusive Reliance branded stores. Big TV to slash prices by over 40% Ashish Sinha / New Delhi October 17, 2008, 0:07 IST (Business Standard 15/12/2008) Reliance Anil Dhirubhai Ambani Group (R-ADAG) is all set to begin a price war in the direct-to-home (DTH) market by offering its connection about 43 per cent lower than any of the existing players. Big TV will offer its DTH service for Rs 1,490, while the lowest-priced connection is currently being offered by Dish TV at Rs 2,190, followed by Tata Sky at Rs 2,400. Big TV, which is the fourth entrant in the DTH space, is selling its service Rs 700 lower than its competitors. â€Å"This will be one of the biggest price cut offer by a DTH player for the coming Diwali season,† says Arun Kapoor, chief executive of Big TV. Reliance ADA Group has launched its DTH/satellite TV venture BIG TV, with 202 channels including 50 subscription VOD channels. The company says it is targeting 40 percent of the market within a year of launch, a very ambitious target, but will use all its muscle to promote it, including broadband Internet, mobile phones, home video, film production and the Adlabs cinema chain, reports Variety. Meanwhile, the company also mentioned that its IPTV service is ready and will launch within this year. Reliance has a deal with Microsoft (NSDQ: MSFT) under which the software giant supplied the IPTV software to the company for a $500 million licensing fee. BIG TV – 1 Millian. As on 25/11/08. (Source :- Televisionpoint. om) Future Investment Plan Right now this is the stage where the industry is in a phase of building the market. Just a few months ago when we launched BIG TV, the market penetration was in the range of 5–7% and today it has crossed 10%. So this is the stage when everyone is investing in terms of building and expanding the market and I am pleased to inform you that in the three months that we have been in the market it has expanded by 60%. In June-July the net addition in the month was around 600,000 and now we have crossed a million or will be around a million this month Advantages : 1) Big TV is has incorporated MPEG-4 technology unlike other DTH who are still on MPEG-2. The most basic difference between the two is that MPEG-4 is capable of carrying more chs in its offerings which means more chs can be added within a short span of time. After Dish TV, Big TV offers the highest no of chs. (2) Another merit of Big TV is its awesome picture and audio quality which are much better than any other existing DTH. For the first time, a DTH that lives up to the expectations for a true digital quality experience. (3) Big TV is perhaps the only DTH that offers several chs in its base pack. In fact, Big TV’s package and pricing is absolutely tailor-made to suit the exact needs of the customers. With this advantage, customer get more chs by paying less. (4) The Active or rather â€Å"Select† services on Big TV allows users to watch 12 chs at a time on a single screen unlike other DTH where you can watch a max of 6 – 8 chs. (5) Rain-fade is an issue that is common for all DTH. But its Big TV, so you can enjoy your favourite programs even when it rains. Big TV’s advanced technology lets you watch chs even when it rains heavily. Chs may blak-out for just about 5-6 seconds whereas in other DTHs, ch black-out lasts the entire length of the rain. Disadvantages : (1) The biggest problem of Big TV is its STB software which is still now not stable. Customers across India have reported about STB hanging problems innumerable no of times. STB gets over-heated, hangs several times, slow channel navigation, does not work after a manual update are some of the many issues that keep occcuring to the Big TV STBs. (2) Another demerit of Big TV is its Customer Care and Customer Service. The CC Executives lack professionalism in their behaviour. The after-sales support is too not good. (3) Incorrect package activations have happened with several users at times where the customer was wanting one pack and some other pack was activated instead. (4) The Big TV logo placed on the top left corner of screens is quite big and not transparent which is irritating. Whereas the logos of other DTH services are relatively smaller and of watermark type. Airtel Digital TV . (â€Å"Come Home To The Magic†) Bharti Airtel Limited announced the launch of Airtel digital TV , its Direct To Home (DTH) Satellite TV service. Airtel digital TV, which is a perfect blend of latest technology, unique features, and great content, promises to redefine the digital home entertainment experience. The service will be available to customers through 21,000 retail points including Airtel Relationship Centres in 62 cities across the country starting October 9, 2008 . With over 175 channels, the packages will start from Rs. 2499 for a six-month subscription in which the channel price band will range from Rs. 99 to Rs. 424. Vision & promise By 2010 Airtel will be the most admired brand in India: Loved by more customers Targeted by top talent Benchmarked by more businesses Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more Besides the latest technology, Airtel digital TV brings many firsts to the DTH segment in India : †¢Universal remote for both Set Top Box and TV that offers enhanced viewer convenience; †¢Highest Set Top Box memory enabling more interactive applications; †¢Exclusive content such as World space Radio; Interactive applications such as iMatinee (Book cinema tickets), iTravel (Browse and book travel packages), iShop (Shop on TV for your favorite brands), iCity (Get your city's information) and Widgets (Update yourself on latest stock news). 8 screen iNews, 2 / 4 screen iSports . †¢Amazing games with high quality graphics, refreshed every 6 weeks †¢Audio gain control for uniform audi o levels across all channels †¢Simple and intuitive search †¢On screen account meter †¢Last viewed channel in case of power disruption/switch off †¢Low battery indicator on the screen These great viewing experience and unique features are backed by 24Ãâ€"7 customer care available in 8 different languages and a team of 800 professionally trained service engineers. Market Shares: Currently, the market is dominated by Essel Group's Dish TV DTH service (about 4 million subscribers) followed by Tata Sky (2. 7 million subscribers), Sun Direct (1 million subscribers) and Big TV ( half million subscribers). State-owned Prasar Bharati's DTH service DD Direct Plus is the only free-to-air service, where consumers do not pay any monthly subscription fees. According to sources, DD Direct Plus has a subscriber base of about 3-4 million subscribers, mostly in the remote corners of the country not connected by terrestrial or cable television. Advertising Strategy: Airtel has also launched a teaser campaign for its DTH service, called ‘See you at home soon’. It has four teasers – Masai (infotainment), Cowboy (movies), Band (music) and Meercats (kids). The common element is all these teasers is a big, red couch. Advantages : (1) Airtel Digital TV offers true DVD quality picture and CD quality sound which are absolutely flawless. So its customers can be assured of its crystal-clear video and stereophonic sound. (2) The external appreacnce of Digital TV STB is sleek and stylish unlike the STB of other DTH operators which are huge and bulky. Digital TV’s STB proves to be a fantastic eye-candy. (3) For the first time, Digital TV is a DTH that offers universal remotes for its users. So no more hassle of using two remotes at a time. (One for TV, the other for STB). Digital TV’s STB remotes (after programming) will work with both your TV as well with the STB. (4) Only Digital TV exclusively offers 10 popular and premium World-Space satellite radio chs to its subscribers. There is so much to hear, when you have World Space Radio with you, another first from Digital TV. (5) The Dish antenna of Digital TV is considerably bigger than other DTH dishes. This makes sure that you dont loose connectivity even when it rains wild. The bigger dish has been brought up keeping this aspect in mind. Disadvantages : (1) The only disadvantage of Digital TV is its price which is comparetively higher than any other DTH. The highest pack goes up to Rs. 424 per month which comes out to be too costly keeping in mind the present cut-throat competition in the DTH market.

Apple’s Success, Service and Innovations

CASE: â€Å"The Success of the iPod and iPhone raises the licensing question for Apple†¦. Again† 1. Use the Cyclic Innovation Model figure to illustrate the innovation process in this case and provide a brief description? Apple started in 1977 when it’s first personal computer was designed by Steven Jobs and Steven Wozniak. The thing that was different about the Apple Macintosh personal computer was that it used a mouse driven operating system, which was not being used by other computers at the time.Microsoft were using a Microsoft Disc Operating System, which they licensed to all other PC manufacturers, Apple refused to do this which limited it to only people who bought Apple computers, this led to Apple’s shares falling significantly. Although Apple had an arguably better operating system they were losing in the market, because Microsoft licensed other manufacturers to use their operating system it became the common household system. This stubbornness alth ough at the time seen to be foolish at the time, has helped with their success today (Trott, P 2012).Apple’s technological research over time (and the return of Steven Jobs) led to the creation of the iPod. In 2001 the iPod was launched, from 2003 the sales of the iPod heavily increased, generating massive profits for Apple, and giving the brand more exposure. To help Apple deal with the market competitors they kept improving and modifying the iPod, whilst still being able to lower its price. They did this by making modified versions such as the iPod Shuffle, and upgrading other models. Apple has continued to upgrade and invent new products to keep its customers and attract new ones.This has been done through the iMac, iPod, iPad and iPhone, adding new technological features, such as giving phones other multipurpose uses such as an iPod substitute as well as the invention of the ‘apps store’. Their technological developments to make these products do all sorts of amazing new things has given them a huge upper hand in the market (Trott, P 2012). Apple have made a positive shift in the market transition since they first started, from the debut of the Apple Macintosh in 1976 at the Homebrew Computer Club which was barely taken seriously.To now where the release of the iPad which was criticized for being too big for an iPhone but too small for a laptop which has made considerable profit, is astounding. The brand image they have built is superior to any other technological brand in the market, in my opinion. 2. With Sales of iPod falling and Apple facing fierce competition from all quarters such as Sony, Dell, Samsung and other electronics firms as well as mobile phone makers who are incorporating MP3 players into their devices, can the iPod survive?The iPod has become the standardized form of MP3 players in the market, taking up 50% of market share in the MP3 market (Trott, P 2012). Although Apple has recorded a fall in iPod sales in recent yea rs, they have been substituted for other apple products which have had a huge increase in sales such as the iPhone which is commonly used as an MP3 player. Other companies have tried making and matching and bettering the iPod with their own MP3 players but have been unsuccessful in knocking off the number 1 MP3 player of the decade.Apples brand is so strong in that market with so many different versions of the iPod, making them an affordable and safe choice when choosing an MP3 player. Still competitors will keep trying to better the iPod through MP3 technology in their own devices, the iPod will have to keep on improving if it wants to keep the upper hand in the market. To keep their spot Apple with have to keep improving the quality and technology of their iPod and keep its sleek original design, while still keeping the prices competitive with other brands.Even newer technology will need to be presented by Apple if it wants to keep MP3 market shares high, futuristic technology wil l have to be designed possibly holograms technology and increasing the uses that the iPod MP3 already has. Although I believe it is inevitable that iPods and MP3 players will soon be a very small market in today’s society with so many other devices having the same technology plus more, that is still a fair while away and more profit is definitely yet to be made through the iPod.New fashionable unique covers can make the iPods more attractive to consumers, as well as all the accessories; such as jogging/fitness straps to hold them while the consumer participates in physical activity. Also upgrading the headphone design so it sits in more comfortably. I think some kind of hologram technology will become evident in the future of the mobile phone or iPod technology. Also a backup storage where the whole device is always backed up to a computer device so absolutely nothing is lost if a phone breaks, or is lost. 3.How can Apple influence future technology developments or establish strategic alliances to ensure it is a dominant force in the hand-held device that will incorporate both the cellphone and the MP3 player? Apple must continue to maintain a positive and trusting strategic alliance with other companies in the future to ensure that their plans for future technologies aren’t leaked, or copied. If they are able to create that kind of a strategic alliance, and with a major technical company (e. g. HP) they could create some mind blowing new technology in the future.The possibilities if Apple were able to team up with a technology giant could mean massive $$ for both companies, and new technology which could come out of that type of alliance could set the standards for the next generation of the industry. With the ability Apple have to keep upgrading and improving their products this would give them a huge advantage over their competitors. However for now, Apple must make sure they maintain their brand image, as the producers of the newest and best technology.The only way they will be able to do this is by keep upgrading their current products, while they wait for new technology’s to be developed. They must also keep designing new and upgraded products, so when new generation technology’s become available, people look to buy their product first. This will help keep them as a dominant force in the future hand-held device of MP3, cellphone industry. References: Trott, paul. 2012 innovation management and new product development 5th edition. prentice hall/pearson

War on Iraq essays

War on Iraq essays The Bush administration officials are making plans for a major invasion of Iraq that could come as early as this fall. The Bush administration feels that attacking Iraq and overthrowing Saddam Hussein is part of the campaign against terrorism and is needed to prevent Iraq's development of weapons of mass destruction. Since the terrorist attacks of September 11, 2001, the United States has been on high alert and is willing to do anything to assure the safety of the American people. War against Iraq, the destruction of its infrastructure and the killing of Iraqi citizens and U.S. soldiers would be a crime against humanity. It is imperative that we do all we can to prevent this catastrophe. Saddam Hussein cannot be trusted. The risk is simply too great that he will use instruments of mass death and destruction or provide them to a terrorist network, said Bush.(Newsday, October 6, 2002) The United States doesnt have the authority to invade Iraq on assumptions and predictions. There is no justification for war. Iraq has not attacked or threatened the United States, and there is no evidence linking Iraq to the attacks of September 11, 2001. The Bush Administration has failed to produce credible evidence that the Iraqi regime has any links whatsoever with Al Qaeda. None of the September 11 hijackers were Iraqi, no major figure in Al Qaeda is Iraqi, nor has any part of Al Qaeda's money trail been traced to Iraq. An attack on Iraq could result in thousands of innocent victims being killed. A military overthrow of Saddam Hussein would require U.S. forces to occupy Iraq in hostile circumstances for quite some time. One of the goals of the Bush administration is to pr event the use of weapons of mass destruction. If attacked, what is stopping Saddam Hussein from using these weapons against the United States troops attacking, or even Israel? These weapons could be chemical or biological and can cause severe damage. ...

Act Local

Disneys fabled studio entertainment unit has an illustrious history in both animation and live-action features. The Lion King, released in 1994, is the highest grossing animated film of all time. More recently, Disney has enjoyed massive hits with live-action features. These include Pirates of the Caribbean and its sequels as well as classic American fare such as the TV show High School Musical. However, despite high worldwide awareness levels of the Disney brand, as of 2006 only 25 percent of the companys revenues came from outside the United States. Historically, the Disney team has created products at its headquarters in Burbank, California, and then exported them to the rest of the world. Now, as the company targets China, India, South Korea, and other emerging markets, it is departing from its one size fits all approach. One factor driving the strategy change: the first-year visitor count in Hong Kong fell short of the target figure of 5. 6 million people. This prompted company executives to step up efforts to educate the Chinese about Mickey Mouse, Donald Duck, and other Disney characters. As Bill Ernest, managing director, told the Financial Times, If you havent grown up with the brand, the stories, or the theme, you are not quite sure what you are walking into. In Hong Kong, Disney officials were slow to recognize that Chinese vacationers who live on the mainland often book package tours. Tour operators choose restaurants, shopping opportunities, and other destinations that generate the highest fees and commissions. At first, Hong Kong Disneyland didnt offer a tour package that included dinners. A new dining with Disney program was quickly rolled out. To round out the promotion, individual tour operators were offered a 50 percent individual discount as an incentive to visit Disneyland personally so they would have first-hand experience at the park. Disney has learned that they cant impose the American will— or Disneys version of it—on another continent. Theyve bent over backward to make Hong Kong Disneyland blend in with the surroundings. 47 Dennis McAlpine, media and entertainment research specialist We have been U. S. -centric forever. We realize that if were going to be a global network, then we need to solicit material from around the world. 48 Gary Marsh, Disney Channel Worldwide, commenting on Disneys new programming divisions in the UK and Japan Disney also went to great lengths to capitalize on an astrological coincidence: According to the traditional Chinese calendar, 2008 was the year of the rat. In Hong Kong, Mickey and Minnie Mouse wore special red costumes as Disney proclaimed 2008 to be the Year of the Mouse. Because the Chinese government tightly controls television and motion picture standards, Disney emphasized affordable consumer products such as plush toys and Disney-themed clothing to generate awareness and interest in the Disney brand. In 2009, amidst the global economic downturn and ongoing challenges at Hong Kong Disneyland, Disneys Parks and Resorts division announced plans for a new $3. 6 billion park in Shanghai. The proposed park will be owned jointly by Disney and the Shanghai municipalgovernment. Consisting of a theme park, hotel, and shops, the development would create 50,000 much-needed jobs. Shanghai Disneyland is an important element in Disneys strategy for penetrating the local market. However, the proposal does not address Disneys need for increased media exposure; company officials believe that a Chinese Disney TV channel is essential to build awareness of the Disney brand and interest in the new theme park. Disneys other divisions are also pursuing a more localized approach in key emerging markets. As Jason Reed, general manager for Walt Disney Studios International Productions, noted, Weve been very successful with our big global productions, such as Pirates of the Caribbean and National Treasure. But we think theres a natural way to supplement these films in areas like China, Russia, and India—areas that have built-in film traditions. For example, in India Disney is abandoning its go-it-alone policy and partnering with local companies such as Yash Raj Films. One new Hindi-language show, Dhoom Machaao Dhoom, concerns a girls quest for identity after living in the United States; another show, Vicky and Vetal, concerns a boys friendship with a 300-year-old ghost. The new approach is clearly paying off. In 2008, Disney released Roadside Romeo, its first animated feature developed specifically for India. The film was box-office gold, with the best opening weekend of any Disney feature in India. Disney is hoping to appeal to Indias family-oriented middle-class consumers; core themes include believe in yourself, express yourself, and celebrate your family. Because the number of cable television subscribers is increasingly rapidly, Disney launched the Disney Channel and Toon Disney. In addition, the company acquired Hugama, a childrens channel. Disney is also making Indian versions of its hit movie High School Musical. One challenge in India is the number of languages and dialects. Roadside Romeo was released in Hindi, Tamil, and Teluga. Future projects may be produced specifically for southern India where movie preferences are markedly different than in the north. Disney is going native in other emerging markets as well. 2009s Book of Masters was the companys first live-action film for the Russian market. A Russian version of High School Musical is also in the works. Next up: the Middle East. As Disneys Jason Reed says, Theres a really strong affinity between the strong family values in the region and the Disney brand. We want to go out and try to make a film that will play to families from North Africa to the Gulf States. Discussion Questions Why is it necessary for Disney to build braid awareness in China and other emerging markets? Do you agree with Disneys decision to pursue a localization approach in emerging-markets? Why is High School Musical~so successful in global markets?

Marketing Mix Strategies in Indian Market Essay - 1

Marketing Mix Strategies in Indian Market - Essay Example It also carries out a brief review of literature on the marketing mix theories and the positioning strategies followed by the two above mentioned products in the Indian market. In India, the marketing mix that is followed within a market is entirely related to the product, price, place and promotional strategies. The general views associated with these four perspectives have been discussed in the following paragraphs: Product, in short, solutions to the customer-base in overall India, refers to the physical good that is circulated in the whole market. In order to get a clear understanding of the product mix, one should be very clear about the concept of a product. Products not only include the physical presence of goods but also encompass services. Generally, a product that is launched into a market has to go through a life cycle which is called the Product Life Cycle (PLC). In order to study the marketing mix, one has to critically analyse every stage of PLC. The stages in a PLC are the introductory phase, the growing phase, the maturing phase and the declining phase. Price, in short, something that the customers need to pay in return of the product, refers to the valuation of that physical good, including its production costs. Price is considered to be very essential element in marketing mix. It is directly proportional to the revenues generated by the Indian economy (Marketing, 2010). Place, which means, accessibility of the customers, refers to the locations or destinations at which the physical goods will be made readily available to the customers. It also refers to the strategies that a product may follow through which it will be made available to the customers either by direct selling through counters or shops, by delivering the product at the destination of the customer.